Top 10 Golf Travel Trends 2015

Golf Casintino in Italy

Golfers love to travel. In fact, more golfers took a domestic trip in 2014 than skiers, tennis players and sailors combined.

To get you ready for 2015, here are 10 trends to assist you in golf travel planning:

1. Emerging Destinations—For those who’ve already played Ireland and Scotland, European destinations like Italy and France are aggressively promoting golf vacations. Trying to entice golfers who are also foodies, Italian and French golf tour operators tout their exceptional cuisine and wine, which visiting golfers can enjoy once the last putt falls for the day. Many new golf courses are popping up in Thailand, China, Korea and Vietnam and they’re also vying strongly for golf vacationers. Australia and New Zealand are popular new frontiers, as well.

2. Bucket-List Courses—As Baby Boomers retire in greater numbers they have more time to pursue courses on their Bucket Lists. At the top of most lists is The Old Course in St. Andrews, Pebble Beach Golf Links, Pinehurst No. 2, Royal Dornoch (Scotland), Royal County Down (Ireland) and Royal Melbourne (Australia).

3. Going Mobile—An increasing number of online travel bookings will be done with mobile devices. According to the World Travel Market Global Trends Report, nearly 35% of bookings will be mobile oriented by 2018. Look for the Apple Watch and other smartwatches to make a big impact when it goes on sale in 2015. A few airlines, travel companies and hotels have already released smartwatch apps that allow users to book flights, download boarding passes, search for the best holiday deals and act as room keys.

4. History with Modern Amenities—Golf vacationers want to experience history, but not in a musty and dusty environment. Discerning luxury golf travelers want all the modern day techno amenity candy like high-speed Internet service, Ipod docking stations and flat panel televisions as well as spas, fitness centers and luxury linens. Historical hotels such The Breakers in Palm Beach, Pinehurst Resort in North Carolina and The Broadmoor in Colorado Springs, Colorado, The American Club in Kohler, Wisconsin and Williamsburg Inn in Virginia have refurbished and upgraded their properties to appeal to the luxury amenity sensitivities of their guests. 

5. Food and Wine Appreciation—Everybody is a “Foodie”. Lots of golfers watch the Food Network as much as they do the Golf Channel.  Off-the-course, golfers are increasingly seeking innovative, chef inspired delicacies, farm-to-table restaurants, healthy and gluten free choices, craft beers and fine wines. Wine goes well with golf, too. Some of the most desirable wine regions with great golf include Cape Town, South Africa, the Bordeaux in southwest France, Napa Valley, California and Hawke’s Bay in New Zealand.

6. Couples Trips—The buddy trip is still popular, but as more couples retire, they'll travel more and increasingly play more golf together. To enhance the golf travel experience, activities like winery tours and cooking classes will be incorporated in itineraries.

7. Alternative Golf Experiences at Resorts—In an effort to attract more Millennials to golf, a growing number of resorts are offering Footgolf. What is it? In Footgolf, the hole on the green is expanded to 21 inches to accommodate a soccer ball, players tally up their score like golf and it only takes about two hours to complete a round. Resorts offering Footgolf include Crystal Springs Resort in Sussex County, New Jersey, French Lick Resort in French Lick, Indiana, TreeTops Resort in Gaylord, Michigan and the Westin Hilton Head Island Resort & Spa’s Port Royal Golf club.

8. Electronic Golf Hangouts—The latest rage for those who like to swing the sticks away from the golf course is Topgolf, a golf entertainment complex. In a plush sports bar style environment, players hit a golf ball containing a personalized microchip into a series of targets ranging from 20 to 240 yards away. Topgolf has locations in Scottsdale, Arizona, Atlanta, Georgia, Chicago, Illinois, Dallas, Austin and Houston in Texas and Alexandria, Virginia.

9. Putting Courses at Resorts—To entertain golfers in-between rounds and give non-golfers an entertaining amenity to participate in the game, resorts are offering 18-hole putting courses laid out like mini golf layouts. Topping the menu of options are the Punchbowl, a 100,000 square-foot putting courses at Bandon Dunes in Oregon designed by Tom Doak; the Thistle Dhu Putting Course at Pinehurst Resort in North Carolina; Dunes Putting Course at Sandestin Golf and Beach Resort in Destin, Fla.; the Sawtooths Putting Course at Sun Valley Resort in Sun Valley, Idaho; the 30,000 square foot Seaside Putting Course at Hilton Waikoloa Village on the Big Island in Hawaii; and the 350-yard long putting course at Salishan Spa & Golf Resort in Gleneden Beach, Oregon.

10. House Exchange--With easy access to several major Internet sites, more golf travelers will consider house swapping. Retired Baby Boomers can exchange a stay at their primary or vacation home for an abode in a golf rich area. Just bring your clubs, golf clothes and a tootbrush and, voila, you've got a great place to reside temporarily while someone else is staying and watching your house during your extended stay away from home.

Top 10 Golf Travel Trends For 2014

Thracian Cliffs in Bulgaria

1. MULTI-GENERATIONAL TRIPS
It used to be father and son trips were all the rage. Now, grandpa and grandma want to get in on the fun. The Baby Boomer demographic is what drove golf to its unparalleled popularity and growth in the 1990s. As a group, Boomers love to play golf and as more of them retire with no job to occupy their time and attention, the prospect of playing golf in an exotic destination with family members is just too great to pass up. In 2013, 40% of families went on a multi-generational vacation. Grandparents travel about 25% more than the average leisure traveler.

2. SMART PHONES RULE
More travelers will use smart phones to check-in to hotels and book reservations at restaurants. Mobile apps are essentially replacing the hotel concierge as the first place travelers go to for information and directions. In addition, a selection of great travel apps have hit the market making planning and coordinating trips easier. Some of my favorite trav apps include Four Square, Flight Track Pro, Packing Pro and Onanda Currency Converter. An increasing number of travelers, especially those under 45 years old use mobile devices for online research.

3. SURPRISING EMERGING DESTINATIONS
France--Host site of the 2018 Ryder Cup at Le Golf National on the outskirts of Versailles near Paris, France is aggressively courting golf tourists with 550 courses, including four rated in Continental Europe's Top 10.

Turkey--The Turkish Riviera on the southern coast takes the world stage with the Turkish Airlines World Golf Final at the Maxx Royal Course in the Belek region. A legitimate golf destination, the Belek area has 14 golf courses with designer tags like Nick Faldo and Colin Montgomerie and more than 30 four-star and five-star hotels.

Sweden--With 300 golf courses and native golfers like Annika Sorenstam, Henrik Stenson and Anna Nordqvist singing its praises, Sweden has arrived as a golf travel destination. It was recently selected the "Undiscovered Golf Destination of the Year 2014" by the International Association of Golf Travel Operators (IAGTO).

Malaysia--It has more than 200 golf courses with several spectacular multi-amenity resorts in mountain, seashore and rain forest settings. Jack Nicklaus and Robert Trent Jones Sr. designed courses in Malaysia near its largest cities Kuala Lumpur and Johor Bahru.

Bulgaria--Seemingly out of nowhere, Bulgaria has arrived as a golf destination. The Cape Kaliakra area on the Black Sea Coast is home to three dynamic courses--Lighthouse (Ian Woosnam), BlackSeaRama (Gary Player) and Thracian Cliffs (Gary Player). The inland Sofia destination offers play on Pravets Golf (Peter Harradine), Pirin Golf (Ian Woosnam) and St. Sofia (Paul McGinley)

China--Mission Hills resorts in Shenzhen and Hainan, which encompasses numerous golf courses by big name designers like Jack Nicklaus, Pete Dye and Nick Faldo, dominate the golf tourism scene. China has gone golf crazy and there are are plethora of golf projects in the development stages.

Vietnam--There are 25 golf courses and more than 60 projects at different stages of development in Vietnam. The Danang and Hoi An area has spectacular beaches, a good selection of first class hotels and courses like the Montgomerie Golf Links Vietnam designed by Colin Montgomerie and Danang Golf Club, a Greg Norman design. Hanoi and Ho Chi Minh City (Saigon) both offer a good selection of courses.

4. SEE YOU ON SOCIAL MEDIA
Increasingly, golf travel companies, resorts and coop marketing organizations are announcing package deals on Twitter, Facebook, Blogs and other social media. Golf Travel companies, in particular, will put a greater emphasis on interacting with their clients to keep them up-to-date on special packages, trips and events.

6. RYDER CUP 2014
The globally popular event will put the spotlight on Gleneagles Resort in Scotland, the host site. Golf travelers will attend the matches (September 26-28) and play lots of golf in Scotland. Gleneagles is situated 50 miles from Edinburgh and Glasgow and about 70 miles from St. Andrews so world-renowned courses like the Old Course, Carnoustie and Gullane will get lots of play.

6. MIKE KEISER GOLF
This innovative developer has created amazing golf courses that golfers will travel long distances to play. Bandon Dunes on the southern Oregon coast has five courses oozing with "wow" factor. In Canada, Keiser's Cabot Links in Nova Scotia is one of the country's most talked about layouts. Scheduled to open nearby in 2015 is Cabot Cliffs, a Bill Coore/Ben Crenshaw design set high on the cliffs overlooking the Atlantic Ocean, with a stunning par three similar to No. 16 at Cypress Point. At Bandon Dunes, an 18-hole putting course at Pacific Dunes called "Punchbowl Putting Course"is slated to open May 2014.

7. GOLF DESTINATIONS FOR NON-GOLFER SPOUSES
Savvy golf travelers are increasingly selecting destinations that include gaming, beach, mountains or theme parks. Gaming destinations with big name entertainment shows such as Las Vegas, Atlantic City, Reno/Lake Tahoe and Mississippi's Gulf Coast feature an extensive menu of golf courses and casinos. Popular U.S. seaside destinations include the Monterey Peninsula in California, Hilton Head Island, South Carolina, Kiawah Island, South Carolina, Bandon Dunes, Oregon and San Diego, California. Mountain destinations drawing golfers include the White Mountains region in New Hampshire, western North Carolina, Sun Valley, Idaho and ski towns with golf course in Colorado such as Breckenridge, Aspen and Vail. Popular theme park destinations include Orlando, Florida, San Antonio, Texas, Williamsburg, Virginia, Tampa, Florida and Branson, Missouri.

8. FEES, FEES AND MORE FEES
When will they stop? Apparently, not anytime soon as hotels and airlines have fallen in love with this "additional revenue" producer. Get ready for more annoying service, parking and Internet fees from hotels and luggage and boarding pass fees from airlines.

9. IRELAND
Ireland is on a roll. The warm and friendly Irish people, a slew of great courses and other enticements continue to make Ireland appealing, especially to golfers who've already played in Scotland. The most popular courses include Royal County Down, Ballybunion, Royal Portrush, Old Head, Tralee, Lahinch, Portmarnock, Doonbeg and Waterville. Tourist sites like the stunning Cliffs of Moher and special events such as the Penn State vs. UCF football game (August 30, 2014) enhance the appeal.

10. CRAMPED AIR TRAVEL As airlines "right size" their aircraft, planes will be fuller with fewer empty seats. When was the last time you stretched out on some empty seats on an international flight? Like, uh, never. Most products improve over time, but airlines seem to be going backward. Some of my pet peeves (which are only getting worse) include: Cramped seating, crowded aisles with clueless passengers trying to stuff oversize carry-on bags into bins and overpriced snacks.

Top 10 Golf Travel Trends 2012

Albatross Golf Resort, Prague, Czech Republic

Travel agents are increasingly popular—The poor, lonely travel agent is coming back. Many golf travelers are overwhelmed by the choices and options available on the Internet and don’t have the time or inclination to travel on the information highway. Golf packaging companies and veteran travel agents can suggest destinations and develop itineraries that include fun and interesting activities beyond golf.

Rising airfare prices—There just aren’t that many major carriers anymore and less competition, soaring fuel prices and fewer flights mean higher ticket prices. Bargains are difficult to find, which means more golfers are opting to stay closer to home and travel by car. Nowadays, golfers will drive up to five hours away for a golf resort vacation if they can save a substantial sum versus airfare.

Earlier bookings—As the recession starts to subside, albeit slowly, golf travelers are showing increasing confidence and booking further in advance than waiting to the last minute, which has been the standard the since the economy hit the skids in 2008.

Couples-oriented trips—Empty nester Baby Boomers-- a demographic that plays lots of golf--are taking more couples golf vacations. Their itineraries include as many shopping excursions, spa sessions and candlelight dining nights as golf rounds.

Multi-generation excursions—Like other segments of the travel market, the multi-generation trend is increasingly popular with golf trips. Grandfathers want to introduce their sons and grandsons to some of the great destinations and courses they’ve played around the world. Multi-generation pilgrimages to golf meccas like St. Andrews and Pinehurst are among the more popular along with the Monterey Peninsula in California, Orlando, Florida, Hilton Head Island, South Carolina, San Diego, California and Scottsdale, Arizona.

Sports themed trips—Americans, in particular, are huge sports fans. An increasingly popular trip is to schedule a golf resort visit to coincide with other sports events such as Major League baseball, NFL football or NBA basketball games.  Vacationing golfers play a round or two during the day, and then enjoy a sports event in the evening.

New Europe destinations—Italy and France have increased their golf course inventories in recent years. Golfers are attracted by the new courses and the plethora of off-the-course activities such as gourmet dining, winery tours, cooking schools and other pursuits that aren’t as prevalent in traditional destinations like Scotland and Ireland. Wales is another up and coming destination attracting more golfers following the exposure it received after the 2010 Ryder Cup matches at Celtic Manor Resort in Newport. Eastern Europe destinations like Bulgaria, Czech Republic and Russia have debuted new courses recently and are increasingly popular to golf vacationers.

Italy is becoming a popular golf destination.

Emerging destinations—While Scotland and Ireland are at the top of most lists, well-traveled golfers, who’ve played those destinations numerous times, are seeking other, more adventurous spots.  In South America, Brazil, Argentina and Colombia are entertaining more linksters.  Top destinations in Asia are China, Malaysia, South Korea, Vietnam and Cambodia.   In the U.S., destinations with high-profile courses like Bandon Dunes Resort in Oregon and Kohler, Wisconsin will continue their rise in popularity as will newcomers like Branson, Missouri, Mississippi Gulf Coast (Biloxi and Gulfport) and Gulf Shores, Alabama, which promote golf heavily. Value-priced destinations such as Myrtle Beach, Northern Michigan and San Antonio, Texas are strong because of their course inventories and exceptional golf packages.  Luxury golf destinations like Naples, Florida and Palm Springs, California remain strong. In the Caribbean, the Dominican Republic and Puerto Rico are golf-happy destinations with exciting golf courses fashioned by big-name designers. [Below, see the 2012 International Association of Golf Tour Operators (IAGTO) Award Winners.]

Golf and wellness—Empty nester older golfers are increasingly opting for resorts with spas, fitness centers and nature trails. Many major golf resort spas now offer golf muscle specific massages and invigorating treatments designed to rejuvenate golfers and prepare them for their next round of golf.

The spa has become the new 19th hole.

Fewer new resorts, more renovations—The worldwide recession stunted the growth of new golf courses and resorts being built. Consequently, major resort companies are pumping millions into existing properties to enhance and renovate golf courses, add expansive practice and teaching facilities and amenities such as infinity pools and spas.

2012 IAGTO Golf Travel Awards

Undiscovered Golf Destination of the Year-Bulgaria

Golf Destination of the Year-Africa, Indian Ocean and Gulf States—Abu Dhabi

Golf Destination of the Year-Asia and Australia—Pattaya, Thailand

Golf Destination of the Year-Europe—Fife, Scotland

Golf Destination of the Year-Latin America & The Caribbean-Los Cabos, Mexico

Golf Destination of the Year-North America—Palm Springs, California

Golf Resort of the Year-Europe—Fairmont St. Andrews, Scotland

Golf Resort of the Year-North America—Turnberry Isle, Miami, Florida

Golf Resort of the Year-Rest of the World—Mission Hills, Hainan, China